The books which helped build HOKO
by Danny Campbell
We plan to change an industry. To do that, I want to be the best boss and the best architect I can possibly be. I’m always looking to learn ways to improve how I can offer the best service to our clients, and how I can make work as fulfilling as possible for our team.
I started HOKO because I was frustrated with how architects served homeowners. I was confident in my ability to make people happier in their homes by providing the most creative design solutions possible, but to be honest, I didn’t know how to run a business. I’ll make mistakes along the way, but the more I learn, the less I’ll make. That’s why I started reading (well listening, I don’t think I have “read” a book since school, but it still counts).
So, as it was world book day last week, I wanted to share the five books which built HOKO.
How to Create Uncontested Market Space and Make Competition Irrelevant
by W. Chan Kim and Renee Mauborgne
This book highlights the inertia which can take hold within an industry. If things are always done a certain way, it doesn’t mean they have to be done that way forever. Big architectural firms ignore residential architecture. That’s why there’s a huge opportunity for HOKO to be the big firm which focuses on residential architecture and only that.View Book
Why We Sleep : The New Science of Sleep and Dreams
by Matthew Walker
Some people say starting a business the same month as your wife gives birth is a silly idea. And they might be right. In that situation, prevailing wisdom says it’s time to “hustle” and sacrifice sleep. But this book was a timely reminder that sleep must be prioritised. When you’re without sleep, you start to make poor decisions, and every other facet of your life suffers.View Book
Simple, Logical, Repeatable: Systemize Like McDonald’s to Scale, Sell, or Franchise Your Growing Business
by Marianne Page
This book outlines how McDonald’s became so trusted. It outlined a roadmap which I’ve followed as I’ve built HOKO. It taught me to establish a clear purpose, to create an accessible customer journey from the free consultation onwards, to meticulously measure performance and most importantly, it drilled home how important good people are, and why it’s vital to establish a good process to find and keep them. That doesn’t just mean our employees, but also our trusted team of contractors .View Book
Deep work : Rules for focussed success in a distracted world
by Cal Newport
It’s very easy to spend a day replying to emails and “feel” like you’re working. But at the end of one of those days, you leave feeling like you haven’t achieved anything because, most likely, you really haven’t. Deep work drills home how vital it is to factor in time alone, away from distractions, to really solve problems and create solutions. Building a business is hard but it’s even harder if you don’t take the time to really eat those frogs.View Book
Humans Working : Why culture and mindset beats strategy
by Naphtali Visser
With a collaborative culture, and a positive mindset, I firmly believe anything’s possible. This book brought this clarity to my life exactly when I needed it most. Our team of four will grow substantially in the next year, so I will keep re-visiting the lessons from this book to make sure I stay true to its principles.View Book
Whether you want to give us book recommendations, or start your own project journey…Get in touch